Music & Messaging
WHY IS LICENSED MUSIC IMPORTANT?
Music is one of the most important elements in establishing the mood in your store, but under law, you must make sure you have the necessary licensing to comply with copyright statutes before playing it. What happens if you don't have the proper licensing? Broadcast Music Inc. (BMI) will fine your business depending on the size of the store, how often music is playing, amount of speakers, and what it is played for. Fines range from $30,000 up to $150,000.
WHAT IS CONSIDERED ILLEGAL MUSIC?
Playing from an iPod
Playing your local radio station
Playing from a USB
Playing from a Computer
HOW IS THIS BETTER THAN PLAYING MUSIC FROM A USB?
When you play music from a USB you are stuck with the same old music and you have to keep adjusting the volume for each song. With licensed music there are pre made music list that you can play or create you own based on where your store is located. The volume is the same for all songs so you don't have to keep adjusting the volume after each song.
WHAT DO I NEED TO DO TO GET MESSAGING WITH MY MUSIC?
To add messaging between songs all you have to do it give us an idea of what you want your customers to hear. It can be anything from your hot fresh coffee, promotions going on in your store, about your deli and much more. We will make custom scripts for each store so your store sound completely different from what your competition is playing.